---
title: "Mount Arbor Blog: Insights & Tips for Practical AI + CRM Success"
description: Explore our blog for actionable insights and expert tips on optimising your HubSpot CRM system for growth. Take advantage of Breeze AI for efficiency, cost savings and acceleration of your internal processes. Stay up to date with the latest trends and strategies designed to help you streamline data, improve team adoption, and drive sustainable business growth.
---

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# Blog

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 By Julian Murray | February 10, 2025

## [How AI Service Agents Are Redefining Customer Support (2 min read)](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read)

 79% of support teams are planning to invest in AI for customer service in 2025, but what’s new...

[READ MORE](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read)

 By Julian Murray | December 9, 2024

## [Customer Journey Mapping Workshops](https://www.mountarbor.ie/blog/customer-journey-mapping-workshops)

 Thinking about revisiting customer journey mapping for some key journeys? Our 3 part workshop will...

[READ MORE](https://www.mountarbor.ie/blog/customer-journey-mapping-workshops)

 By Julian Murray | November 21, 2024

## [Driving Customer Value and Expansion Webinar](https://www.mountarbor.ie/blog/driving-customer-value-and-expansion-webinar)

 Hear about the latest innovations in tracking customer success and health, and a panel discussion...

[READ MORE](https://www.mountarbor.ie/blog/driving-customer-value-and-expansion-webinar)

 By Julian Murray | November 19, 2024

## [AI should add value not risk!](https://www.mountarbor.ie/blog/ai-should-add-value-not-risk)

 AI should add value not risk! Create an AI steering committee, start with a low effort/high impact...

[READ MORE](https://www.mountarbor.ie/blog/ai-should-add-value-not-risk)

 By Julian Murray | November 19, 2024

## [Are you one step away from holistic customer insights driving new growth? - first published July 10, 2024](https://www.mountarbor.ie/blog/are-you-one-step-away-from-holistic-customer-insights-driving-new-growth)

 Many companies run their market research and Voice of the Customer (VOC) programs separately,...

[READ MORE](https://www.mountarbor.ie/blog/are-you-one-step-away-from-holistic-customer-insights-driving-new-growth)

 By Julian Murray | November 19, 2024

## [Unlocking new growth with VOC gap analysis - first published May 9, 2024](https://www.mountarbor.ie/blog/unlocking-new-growth-with-voc-gap-analysis)

 Regardless of growth stage many companies are fixated on growth rates. As markets change and mature...

[READ MORE](https://www.mountarbor.ie/blog/unlocking-new-growth-with-voc-gap-analysis)

 By Julian Murray | November 19, 2024

## [How exploring customer blind spots drives breakthrough growth for B2B Tech - first published April 15, 2024](https://www.mountarbor.ie/blog/how-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech)

 Understanding customer blind spots is crucial for B2B tech companies seeking breakthrough growth. A...

[READ MORE](https://www.mountarbor.ie/blog/how-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech)

 By Julian Murray | November 19, 2024

## [How do you stay in touch with ever-changing customer demands? - first published March 12, 2024](https://www.mountarbor.ie/blog/how-do-you-stay-in-touch-with-ever-changing-customer-demands)

 Some companies value and execute on Customer Experience effectively, constantly listening to their...

[READ MORE](https://www.mountarbor.ie/blog/how-do-you-stay-in-touch-with-ever-changing-customer-demands)

 By Julian Murray | November 19, 2024

## [The CX Lexicon - first published February 13, 2024](https://www.mountarbor.ie/blog/the-cx-lexicon)

 Is CX a customer acquisition or retention principle or both? The scope of CX can mean different...

[READ MORE](https://www.mountarbor.ie/blog/the-cx-lexicon)

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