---
title: "Mount Arbor Blog: Insights & Tips for Practical AI + CRM Success | Julian Murray"
description: Co-Founder and MD at Journey Mapper
---

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# Blog

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 By Julian Murray | February 10, 2025

## [How AI Service Agents Are Redefining Customer Support (2 min read)](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read)

 79% of support teams are planning to invest in AI for customer service in 2025, but what’s new...

[READ MORE](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read)

 By Julian Murray | December 9, 2024

## [Customer Journey Mapping Workshops](https://www.mountarbor.ie/blog/customer-journey-mapping-workshops)

 Thinking about revisiting customer journey mapping for some key journeys? Our 3 part workshop will...

[READ MORE](https://www.mountarbor.ie/blog/customer-journey-mapping-workshops)

 By Julian Murray | November 21, 2024

## [Driving Customer Value and Expansion Webinar](https://www.mountarbor.ie/blog/driving-customer-value-and-expansion-webinar)

 Hear about the latest innovations in tracking customer success and health, and a panel discussion...

[READ MORE](https://www.mountarbor.ie/blog/driving-customer-value-and-expansion-webinar)

 By Julian Murray | November 19, 2024

## [AI should add value not risk!](https://www.mountarbor.ie/blog/ai-should-add-value-not-risk)

 AI should add value not risk! Create an AI steering committee, start with a low effort/high impact...

[READ MORE](https://www.mountarbor.ie/blog/ai-should-add-value-not-risk)

 By Julian Murray | November 19, 2024

## [Are you one step away from holistic customer insights driving new growth? - first published July 10, 2024](https://www.mountarbor.ie/blog/are-you-one-step-away-from-holistic-customer-insights-driving-new-growth)

 Many companies run their market research and Voice of the Customer (VOC) programs separately,...

[READ MORE](https://www.mountarbor.ie/blog/are-you-one-step-away-from-holistic-customer-insights-driving-new-growth)

 By Julian Murray | November 19, 2024

## [Unlocking new growth with VOC gap analysis - first published May 9, 2024](https://www.mountarbor.ie/blog/unlocking-new-growth-with-voc-gap-analysis)

 Regardless of growth stage many companies are fixated on growth rates. As markets change and mature...

[READ MORE](https://www.mountarbor.ie/blog/unlocking-new-growth-with-voc-gap-analysis)

 By Julian Murray | November 19, 2024

## [How exploring customer blind spots drives breakthrough growth for B2B Tech - first published April 15, 2024](https://www.mountarbor.ie/blog/how-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech)

 Understanding customer blind spots is crucial for B2B tech companies seeking breakthrough growth. A...

[READ MORE](https://www.mountarbor.ie/blog/how-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech)

 By Julian Murray | November 19, 2024

## [How do you stay in touch with ever-changing customer demands? - first published March 12, 2024](https://www.mountarbor.ie/blog/how-do-you-stay-in-touch-with-ever-changing-customer-demands)

 Some companies value and execute on Customer Experience effectively, constantly listening to their...

[READ MORE](https://www.mountarbor.ie/blog/how-do-you-stay-in-touch-with-ever-changing-customer-demands)

 By Julian Murray | November 19, 2024

## [The CX Lexicon - first published February 13, 2024](https://www.mountarbor.ie/blog/the-cx-lexicon)

 Is CX a customer acquisition or retention principle or both? The scope of CX can mean different...

[READ MORE](https://www.mountarbor.ie/blog/the-cx-lexicon)

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