--- title: How exploring customer blind spots drives breakthrough growth for B2B Tech - first published April 15, 2024 description: customer blind spots image: https://www.mountarbor.ie/hubfs/blog%204.jpeg --- [Skip to content](https://www.mountarbor.ie/blog/how-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech#main-content) [![Mount Arbor Logo Files-04](https://www.mountarbor.ie/hs-fs/hubfs/Mount%20Arbor%20Logo%20Files/Mount%20Arbor%20Logo%20Files-04.png?width=120&height=72&name=Mount%20Arbor%20Logo%20Files-04.png "Mount Arbor Logo Files-04")](https://www.mountarbor.ie) - [Success Stories](https://www.mountarbor.ie/success-stories) - [Blog](https://www.mountarbor.ie/blog) - [Success Stories](https://www.mountarbor.ie/success-stories) - [Blog](https://www.mountarbor.ie/blog) Blog article # How exploring customer blind spots drives breakthrough growth for B2B Tech - first published April 15, 2024 Julian Murray Written on November 19, 2024 Share this article [![Share on facebook](https://www.mountarbor.ie/hubfs/facebook.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.mountarbor.ie%2Fblog%2Fhow-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on twitter](https://www.mountarbor.ie/hubfs/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.mountarbor.ie%2Fblog%2Fhow-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.mountarbor.ie%2Fblog%2Fhow-exploring-customer-blind-spots-drives-breakthrough-growth-for-b2b-tech%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) Understanding customer blind spots is crucial for B2B tech companies seeking breakthrough growth. A customer blind spot, an unknown unknown, could hold the key to untapped opportunities or hidden pitfalls. For instance, a customer may churn due to undisclosed reasons, such as unaddressed pain points or unmet desires, overshadowing perceived benefits of an offering. Investing time and resources to unpack the drivers behind customer behaviour is essential, but challenging. Businesses often struggle to prioritise exploring blind spots amidst daily operations and pressing issues. Though, there are opportune inflection points, where delving into blind spots can yield significant dividends. A key inflection point arises when a business, midway through the growth phase of the product life cycle curve, aims to transition from millions to tens of millions in revenue. With a solid customer base in place, they pivot towards strategic customer engagement, seeking new insights for differentiation in a competitive market. By soliciting feedback from customers, they refine their messaging and positioning, promote their customer successes and fuel renewed growth. Businesses encounter another inflection point as they approach market maturity and growth plateaus again. Here, they pivot from leveraging strengths to addressing weaknesses, focusing both on customer experience and employee experience strategies. Embracing vulnerabilities uncovers a goldmine of fresh perspectives and fuels innovation, propelling them towards the next phase of growth. Navigating these inflection points utilises a similar process, but requires a nuanced approach depending on whether it’s time to promote strengths or address gaps. By finding and categorising blind spots based on impact and effort, businesses can identify quick wins for immediate gains and long-term innovation initiatives for sustained growth. Successful execution of this strategy can attract new prospects and also enhance customer retention, driving exponential growth. At Journey Mapper, we enable clients to uncover surprising blind spots, capitalise on customer insights and drive new growth. ## Related posts ## [How AI Service Agents Are Redefining Customer Support (2 min read)](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read) 79% of support teams are planning to invest in AI for customer service in 2025, but what’s new... [Read more](https://www.mountarbor.ie/blog/how-ai-service-agents-are-redefining-customer-support-2-min-read) ## [Customer Journey Mapping Workshops](https://www.mountarbor.ie/blog/customer-journey-mapping-workshops) Thinking about revisiting customer journey mapping for some key journeys? Our 3 part workshop will... 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