CRM IMPLEMENTATIONS
DON'T WORK
between 18% and 69% of CRM
projects fail
Source: CIO Digital Magazine
SALES AND MARKETING
DON'T ALIGN
60% of Marketers don't trust Salespeople to follow up on leads
75% of Salespeople say Marketing
are not effective at helping deals
move forward
Source: Sigstr
PERFORMANCE IS SILOED AND
CAN MOVE IN DIFFERENT DIRECTIONS
87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth. (LinkedIn, 2020)
Only 28% of salespeople said marketing was their best source
of leads
Source: HubSpot
Creating a business is like putting together an engine without a blueprint and not knowing how to hire and drive the right people to support your efforts. There are too many options and too much tech.
Our client’s challenges:
The Desert: our clients are in the middle of a scaling phase, where the business is too big to be a small boutique and too small to be a big business
Overheads increase with each additional staff member and investment in growth
Business requires leaders, managers and technicians/engineers but these roles come at a cost if they don't hit the ground running
The fundamental business is sound, but unprofitable
Investing in long-term projects kills cash flow
Your Company Culture is at risk or damaged as it's being pulled in opposite directions - flat structure of the past vs. the professional culture of the future
You need to either shrink or grow to protect the future, before you run out of cash
A. The perfect sales system: Organise your CRM to manage leads through your sales, marketing and Customer Success teams.
B. Automated Lead Manager: Assign leads and rotate hot prospects to your best salespeople so none fall through the cracks.
C. Frictionless selling: a way of rethinking sales to effectively reduce friction and create more convenient experiences for both buyers and sellers. Enable, align and transform your sales organisation.
A. Sales Volume Booster: Now that you have a solid foundation, it's time to turn up the volume with more leads and more sales.
B. Productivity Hacks: On average, sales reps only spend 33% of their time actually selling (source: HubSpot Research). Sales reps can save hours and reach more customers by utilising technology to shortcut operational tasks without sacrificing data.
C. 1:1 Sales At Scale: Personalisation in sales unlocks doors that are closed to generalised, old-school sales tactics. Use your data to win new customers.
A. Confident Sales Forecasts: With the right data and a reliable sales process everyone understands, your sales pipeline will reflect real deals with mathematically accurate probabilities of closing.
B. Your Data Goldmine: Customer Data as an asset is the most valuable resource for any business in the 2020s. Learn to use your data effectively and prepare for a successful, secure future by treating your data like gold.
C. Revenue Predictor: When you've successfully benchmarked your data and everyone is operating according to a repeatable, scalable process, you can now begin to make accurate predictions of what will happen next and make the best decisions for your business.
